What are the differences between Press Release and Guest Post, then?

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We have seen that both Press Release and Guest Post are great ways to attract customers to a company. However, there are basic differences, such as the following.

The medium in which it will be published
Typically, Press Releases are published in newspapers (digital or printed) or different portals. Guest Posts are only directed to blogs.

The textual structure
As you may have noticed, Press Releases tend gambling data singapore to follow a more formal textual organization, which does not necessarily mean that the language style will be the same (this detail will depend on the type of reader). Guest Posts, on the other hand, can follow a more liberal format, as long as it fits the partner's style.

The approval process
In order to be approved, a Press Release article may be reviewed by journalists and may also be reviewed by a newspaper's general director. Guest Post approval is more informal, and it is sufficient to contact the person responsible for the other blog.

SEO
Press release articles generally come with the “ nofollow ” tag, which is a form of protection that large portals use to avoid creating a relationship with the website being advertised. This does not bring much SEO value. However , if aligned with a good strategy, it gives the brand more exposure.

Guest Post content usually has the “ dofollow ” tag , which indicates to Google bots that the link is relevant. This givesgood SEO scores, especially if the site that publishes it has a high ranking.

How can My Redactor help?
We are an agency that has a large network ofqualified writersregistered. We have, in our talent pool, professionals from the most diverse areas and levels of education, capable of developing content that can meet the demands of our clients.

Furthermore, our content creators are ghostwriters, meaning they do not sign for the texts they create. We help with the creation and dissemination of both types of texts, contributing to the Link Building of your website, which is a practice to obtain relevant external links to your page and make it gain better positioning in search results from Google.