What is the size of a lookalike audience?

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The percentage of the lookalike audience size indicates how similar the new target group should be to the source. For example, if you choose 1%, this will be the 1% of Facebook and Instagram users who most closely resemble the characteristics of the users from the selected source. The higher the percentage, the more Facebook users in a selected country will be addressed. The lookalike audience ranges from 1-10% of the total number of users from the source.

How do I use a lookalike audience?
Once the lookalike audience is created, advertisers can use it to personalize saudi arabia phone number data their campaigns. Select it in the audience settings when configuring the ad set to use it for your campaign or ad.

What is the difference between Lookalike Audiences and Custom Audiences?
The key difference between Lookalike Audiences and Custom Audiences is that with Custom Audiences, advertisers use an existing target audience of people to create a new one. For example, "all users who watched ad X for at least 3 seconds."

With Lookalike Audiences, Facebook instead uses complex algorithms and large data sets to select people who share similar interests and characteristics to the source used. This allows advertisers to reach new users who are similar to the source.

What is the difference between lookalike audiences and targeting groups?
The difference between lookalike audiences and targeting groups lies in the complexity of the respective processes. With targeting groups, advertisers must manually define new audiences and then send them to Facebook. For example, "Male users between 18-35 years old with an interest in video games."

With Lookalike Audiences, Facebook does most of the heavy lifting with complex algorithms and large data sets. Facebook's algorithm targets people who share similar interests and characteristics to the users from the selected source. This allows advertisers to reach new users who are similar to the "source users."