Social Media Analytics: Tools to Measure Your Social Networks

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The presence of companies and brands on social media has created a new paradigm for all digital marketing professionals. In this context, it's essential to measure all the data provided by social media. Therefore, in the following article, we highlight four social media analytics tools .

Social Media Analytics Tools
Followerwonk
We'll start with Followerwonk, a tool for analyzing your Twitter account's audience. It will give you insights into who your followers are, where they are located, when they usually tweet, and how to find similar followers, among many other options. In short, it allows you to understand your market and discover the influencers with the greatest reach and authority. You'll also be able to compare accounts and analyze your competitors.

Metricool
We continue with a tool that allows you to analyze the effectiveness of your social media and social ad accounts. It stands out for its el salvador mobile database simplicity, clarity, and ease of use. Simply link your accounts to Metricool and you'll be able to start collecting data. Visually appealing, it offers graphs that allow you to monitor the progress of all your social media accounts.

Iconosquare
This is a tool specifically for Instagram. It allows you to analyze, manage, and schedule your content. Using a dashboard, you can monitor your Instagram activity, creating and tracking your interactions and comments. You'll also be able to find out who your biggest fans are, the times when you can get the most engagement, and track your follower growth daily.

Sprout Social
A tool that allows you to manage and promote your brand, and perform comprehensive analyses. Its main objective is to help companies become more social, offering data on your audience, how to reach them, how to engage with your company's community, and how to measure the performance of the decisions you implement.