Of all the existing channels, including social networks, it seems that email marketing is the favourite as a method of communication. At first, this may shock us as we think that email is starting to become outdated for the new generations, but 72% of users still prefer email as a means of communication with brands. This reflects the changes in user behaviour that force us to adapt strategies and, above all, to know how to adapt to them.
For this reason, this year's email marketing trends revolve around challenging readers with new ideas and motivating them, a difficult task indeed. line database Interesting and useful content, as well as originality in advertising messages, can ensure that your strategy doesn't end up in the trash bin.
The 5 email marketing trends for 2020
Interactive content
Within this section, it is important to talk about gamification , a marketing concept that consists of introducing games in the email that allow the reader's attention to be drawn, challenged and made to read the content. It is a resource that works well because it poses a challenge to users.
Keep in mind that not all users have the ability to view or interact with these elements. So, if they cannot create or incorporate these elements, focus on the content, making it quality and interesting.
Personalize
Personalizing emails is an email marketing trend that is being widely used and rewarded for the possibility of adapting to the recipient. Before, it was enough to put the name and surname of the person behind the message, but now that is no longer enough. Knowing who is really behind that email will allow you to correctly adapt the content and hit the mark.
Data protection
More than a trend, it is an obligation and must be fulfilled by all marketing companies. It is important that the data entered by customers is not used for advertising purposes since consent is not required for this. Within data protection, it is also important to guarantee and ensure that this data does not fall into unauthorized hands.
The little details count
We all know the “dark mode” that you can now activate on smartphones, well, more and more users activate this mode not only because it is considered less harmful to health, but also because of the battery life. Keeping this in mind will help you in your marketing strategy, so it will be key to find the best design for the two possible modes: dark mode and light mode.
