Example of informative keywords

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Brand keywords : These are keywords that contain a brand name or variations of it. They are crucial for companies looking to increase their brand visibility and reputation online. For example, " Nike running shoes ."
Local keywords : These keywords are geographically specific and essential for local businesses that aim to attract customers nearby. An example might be " Italian restaurant in Brooklyn ."
Transactional keywords : These are used by users who are ready to make a purchase. They often include terms like " buy ," " order, " or " discount ." For example, " buy running shoes online ."
Buy running shoes online


Informational keywords : These are generally used by people looking for information or answers to teacher database a question. They often begin with " how ," " what is, " or " best ways to ."



Navigational keywords : These are used by users trying to find a specific website or page. For example, " Facebook login " or " New York Times homepage ."
Frequently Asked Questions
How often should I update my website's keywords?
Aim for regular monitoring, content updates with relevant keywords, and comprehensive reviews twice a year.

Keep in mind that keyword relevance can fluctuate over time due to factors such as seasonality, emerging trends, or changes in your product or service offerings.