What is CRO ? Conversion rate, or CR, is one of the most important KPIs (Key Performance Indicators) for understanding, evaluating and analyzing the performance of your website, e-commerce and your business in general. this fundamental index.
Therefore, in today's content we will talk about definition, characteristics and tips to improve the optimization of your conversion rate, that is, we will talk about CRO strategies . Read with us and learn more about the subject, let's go!
What is CRO?
What is CRO?
CRO is an acronym for the term Conversion Rate Optimization, which in Portuguese means “conversion rate optimization”. It consists of a series of actions to be carried out to refine the elements of your fax lists website or landing page, to ensure that the conversion rate increases.
What is conversion rate?
What is conversion rate?
But what is a conversion rate ? Before we delve into what a conversion rate is, let's start by defining a conversion: it's a specific action you want users of a page or website to take. This could be:
Fill out a form;
Make a purchase;
Download an e-book;
Subscribe to the newsletter;
And so on.
In other words, conversion is the response to the call to action (CTA) you propose. Specifically, the conversion rate, in English CR (Conversion Rate), is the percentage ratio between the number of visitors to your page and the number of conversions, that is, the number of leads you manage to capture within a period of time .
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