plan activities aimed at increasing sales for a given target group;
perform a Google and social media audit to check their effectiveness;
determine what a marketing funnel should look like that will attract quality customers and allow you to scale your sales;
determine which promotional activities should be included in the marketing plan depending on the specifics of the industry;
create a comprehensive schedule for implementing tools and processes that will improve work in the marketing area.
Companies increasingly want to check the effectiveness of their social media activities. For this purpose, an audit and a plan for implementing activities are useful. Monitoring their malta telemarketing list effectiveness and correction in order to achieve specific goals is also important.
Also read: 7 Elements of Building an E-Commerce Brand.
What should you pay attention to when choosing a consulting firm?
Finding the right marketing support partner is a key step that will impact the success of your business. It is worth approaching this task thoughtfully. Also, consider pragmatic criteria that will make it easier for you to select the best partner.
Below you'll find five key areas to pay attention to.
Experience and specialization
Most important questions:
Does the company have experience in your industry?
If so, can you document it?
Ask for case studies/realizations, opinions or results of joint activities.
When looking for a consulting firm, check if they have experience in your industry. Someone may be a specialist in promoting food companies, but their methods may not work in the automotive industry. Knowledge of the specifics of the market and competition is invaluable.
Previous implementations are proof of the effectiveness of the company's actions. It is good when a specialist can prove his successes, as well as opinions of satisfied customers.
Competencies and team
Most important questions:
What competences do consulting firm employees have?
What experience do consultants have?
What does collaboration and communication with your team look like?
It is worth checking who is hiding behind the term specialist. People with experience and certificates are more credible than people who call themselves that but do not have the appropriate background.
A consulting firm should be flexible and able to work with your team. Transparent communication and understanding of your business goals will help with this.
Work methodology
Most important questions:
