For B2B companies in the ICT sector that follow a January-December fiscal year, the last days of December 2014 and these first days of January 2015 are passing very quickly , since the time has come to put the finishing touches to the budget and the blocked items by activity within the Marketing plan for 2015. However, due to technological advances and changes in the marketing environment, a year of planning is a long time to be fully committed and convinced with the plans that will soon be put into action.
Before you validate your budget and send it to management, it would be israel phone number list worth taking a final look to make sure you have examined the impact of the upcoming trends that will condition B2B companies in the ICT sector . Likewise, the constant evaluation of the marketing objectives and the final results of 2014 will allow you to make a more detailed analysis of the KPIs for 2015, identifying those business areas that need to be improved in order to build a roadmap for success.
Therefore, we will detail the 4 trends that should be reflected or taken into account in your Marketing plan for 2015 :
new b2b infrastructures in the ict sector
1. New technology infrastructure.
Marketing has undergone a transformation in recent years with intensive use of technology and analytics . You probably already have complex online tools aimed at capturing the attention of your target audience such as websites, search engine optimization , web analytics , email, webinars , social media, blogs, online video, pay per click, mobile marketing and much more . Complex online tools focused on analytics and control of your marketing efforts such as CRM , Business Intelligence , social media monitoring , web analytics and marketing dashboards . All in one Software-as - a-service ( SaaS ) tools are being implemented more and more frequently in marketing departments . The same capabilities available to large companies are available to smaller companies because of the SaaS approach . Unlike the various complex tools currently available, this new infrastructure will allow you to fully automate your marketing , and offer you the opportunity to adopt and implement your digital marketing plan under a single platform.
Marketing technology infrastructures that many customers have can represent a significant portion of the marketing budget and are considered an operational expense and part of the marketing budget . New All in One SaaS solutions will become a capital investment and cost savings for your marketing team to handle marketing initiatives. There is a high ROI for strategic use of these innovative tools .
b2b data in the ict sector
2. Big Data and Social Sales.
The use of new technologies has radically changed the way brands and users interact and relate. Organizations must invest in preparing for current and future data needs , and find ways to better collect, analyze and use such data.
In the new channels where both parties interact, such as Social Networks (Twitter, Linkedin, etc.), information can be obtained online.
Marketing and sales teams need to find ways to define these Buyer Personas and their motivations to achieve brand recognition , and to fit them into a “model list” that will define the different campaigns to bring them the organization's products/services.
Efforts in both data analysis and buyer persona development can ensure that your content, mobile, social and other types of action strategies are accurate and effective . The ability to analyze conversion and performance data is , also, quite key to your success. Which channels are converting best? If Email , which campaign and why? If Social Media , which network and why? The answers to these questions help you develop a meaningful budget . Finally , the ability to measure metrics such as lead flow , customer acquisition cost , duration of customer value , conversion rates and ROI are critical to appease the most analytical of CEOs and board members .
