The email footer, as we will see, must in fact contain some fundamental information to help you establish a connection and a relationship of trust with your readers.
In the following lines, you will discover how to make afghanistan whatsapp number data 5 million your email footer compliant with legal requirements and how to use it to start a constructive dialogue with your customers. In addition, you will also find some examples of how large companies have set up their footer.
What is the email footer?
The email footer is the text that we find at the bottom of the message , in the area dedicated to the footer . This is the text that appears at the bottom of the message : it is not part of the body of the email, but is found outside, and usually contains your contact details , the URL of your website , links to your social channels , as well as some legal details that must necessarily be included.
Even though it is not your signature, it is still a fundamental part of your messages. In the next paragraph we will see why, even though the email footer is often overlooked, it is actually an element that is anything but secondary.
The importance of the footer
The email footer in your email messages is a fundamental tool for email marketing and has several functions :
Make yourself recognizable : Much like the sender and signature of your email, this helps readers understand that the communication comes from a real source, a legitimate company or a real person.
Prove your trustworthiness : Having a footer with real contact information, a URL that users can verify, social media icons, and maybe some reviews will help establish that your business is legit and help build trust in readers.
Comply with legal requirements : the email should always give the user the opportunity to unsubscribe; it is also appropriate to remind them how their personal data is processed by inserting links to the privacy policy.
This is why, therefore, the footer or email signature, if well managed, can help you positively build the relationship between your company and customers , convincing them to trust you.
Try it now, for free
Free for 14 days with instant access
E-mail address
E-mail address
Start
What should not be missing in the footer?
In the following lines we will see together which are the elements that cannot be missing to create a perfect email footer .
1. Unsubscribe and preferences
The email footer must contain at least two links :
the link that allows your readers to unsubscribe from your commercial communications, i.e. the unsubscribe link;
the link needed to manage communication preferences , according to which the user can choose which communications to subscribe to, in case your company prepares different types of marketing messages.
The footer is not necessary in transactional emails.
If you want to know how to manage the subscription process for the newsletter or direct communications to your users, in particular whether to choose between single and double opt-in in email marketing , consult our guides.
Here's how Zalando Italia handles unsubscribe links and footer preferences.
