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Unsurprisingly, spam emails get low engagement, and you don't want to look like a spammer.40.8% of consumers delete unsolicited emailsThis could be why, even if they've opted in to your emails, low engagement may lead to problems reaching consumers' inboxes. The research also found many consumers get frustrated, lose trust, and even unsubscribe when emails they're expecting land in spam. So, improving email deliverability is always a good idea.Another reason to focus on deliverability customer experience with important transactional emails. Mailjet's research found 71% of consumers would check their spam folder for a missing transactional email.

That proves how important they are, but if you want to provide an senegal email list 60000 contact leads ideal experience, spam is the last place you want transactional emails landing.Building and maintaining an engaged email listGood email engagement begins when a new contact opts in to receive your messages. What you use to attract new customers and subscribers may suggest something about how engaged they'll be in the weeks and months to come.Mailjet found the top reasons for signing up for a brand's emails are to regularly receive offers 32.7% and to get a one-time discount 23.6%. People who sign up for regular offers are expecting regular emails.




However, people who subscribe for a one-time discount may make that initial purchase and stop engaging with what you send.Chart shows 32.7% of consumers sign up to receive regular offers.Here are two effective ways to build and maintain an email list that's highly engagedUse a double opt-in When new subscribers are asked to click a link in an email to confirm their intent to subscribe, it's a good sign they'll be more likely to open and click future emails.Use a sunset policy This method systematically segments unengaged subscribers or removes them from your list when they become unengaged.