In this article, we will take a detailed look at what Google Discover is and what you need to do to make your content more visible on this platform.
What is Google Discover?
Google Discover is a recommendation engine that offers content based on users’ interests. Google recommends content to users based on users’ search history, browser history, location data, and activities on other Google services. This content can be in various formats, such as news, articles, videos, and blog posts. Google Discover can offer not indonesia mobile phone numbers database only newly published content but also old content that is relevant to users’ interests. In this way, your content has a chance to be discovered in the long term.
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SEO Strategies to Stand Out on Google Discover
To increase the visibility of your content on Google Discover, you need to implement SEO strategies correctly. Here are the strategies that will make you more visible on Google Discover:
1. Produce High-Quality Content
The most important step to stand out in Google Discover is to produce high-quality and user-focused content. Google places great importance on content quality to provide the best experience to users. Therefore, producing original, informative and user-value content is one of the most important requirements to stand out in Google Discover.
Key Points:
Produce Content Enriched with Original Research and Analysis: Original content should be based on your own research and analysis rather than quoting from other sources. Content that provides the user with new information and delves deeper into the subject attracts more attention. For example, you can make a difference by presenting your own analysis on a sectoral development.
Create Informative and User-Beneficial Content: Users prefer content that provides solutions to their problems. Your content should answer the user's questions and add value to them.
Keep Your Content Fresh: Fresh content is more likely to be featured on Google Discover. You can attract users' attention by periodically updating your content, especially on topics that gain value over time.
Source: Google emphasizes the importance of user-focused, informative, and trustworthy content in its content quality guidelines for content producers.
2. Use Attractive and SEO Friendly Titles
Titles play a critical role in capturing the attention of users on Google Discover. Effective titles increase click-through rates and attract users. Google Discover wants titles to be non-misleading and clearly reflect the main idea of the content.
How Should the Headings Be?
Add Value : The title should clearly state what value the content provides to users. For example, titles like “10 Ways to Boost Your Digital Marketing Strategy in 2024” show the user what the content will bring.
Create Curiosity : Titles should be intriguing to capture users’ attention, but they should not be misleading or Google may negatively evaluate the content.
Use Numbers: Creating headlines with numbers is an effective way to grab users’ attention. For example, titles like “5 Steps to Successful SEO Strategies” can generate more clicks.
3. Optimize Images and Videos
Google Discover is a visual and video-focused platform. Therefore, using high-quality and eye-catching images and videos in your content will help you stand out more. Google recommends using large, high-resolution images in your content.
Visual Usage Tips:
Use Large, High-Quality Images: Use large images that are at least 1200px wide to stand out on Google Discover. Also, enable large previews of your images using the max-image-preview:large tag.
Avoid Site Logos: Google does not recommend using images that include a site logo. Instead, you should use images that directly relate to your content and appeal to the user.
Images Should Be Content-Related: Choose images that are compatible with your content and will convey the right message to the user. For example, if you are writing about fashion, using inspiring fashion photos can be effective.
4. Follow EEAT Principles (Experience, Expertise, Competence, Reliability)
Google considers the principles of “Experience, Expertise, Authority, and Trustworthiness” (EEAT) when evaluating content. Creating content that meets these criteria is an important step for you to stand out in Google Discover.
EEAT Principles:
Experience: Content writers’ experience on the topic increases the quality of the content. For example, sharing your own personal experiences on a topic helps you gain users’ trust.
Expertise: The content writer must demonstrate that they are an expert in the subject matter. Details such as author biographies, awards and certifications can demonstrate your expertise.
Authority: It can be helpful to cite reliable sources or provide verified statistics to show that your content is authoritative in the industry.
Reliability: Share reliable and accurate information in your content. Be sure to cite your sources and provide clear information to the user.
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Technical Optimizations
Technical optimizations are also critical to making your content stand out more on Google Discover. Since Google Discover is largely mobile-oriented, you need to provide a seamless experience on mobile devices. Here are the technical elements to consider:
1. Mobile Compatible Design (Responsive Web Design)
Google Discover is a mobile-optimized platform. Therefore, it is vital that your website is mobile-friendly. Your website should work smoothly on different devices and be compatible with every screen size. The ease with which users can navigate your page on their mobile devices will make your content stand out more.
How to Optimize: Responsive design ensures that your website looks great on different devices and screen sizes. It’s important that menus, images, and text are user-friendly on every device.
2. AMP (Accelerated Mobile Pages)
AMP (Accelerated Mobile Pages) is an HTML framework that allows pages to load faster on mobile devices. Although AMP is not required to be featured on Google Discovery, it is very useful in improving the mobile user experience by increasing page loading speed.
How to Implement AMP: You can optimize your content using AMP HTML to create AMP pages. Google’s AMP guidelines can help you with this.
3. Increase Page Loading Speed
Page loading speed is an important factor in increasing the visibility of your content on Google Discover. Slow-loading pages can cause users to abandon your site, which is considered a negative signal by Google.
Speed Optimization Tips: It is important to optimize images, remove unnecessary plugins, use fast hosting services, and periodically check your page loading speed. You can optimize site speed with tools like SEMrush.
