native digital and multidisciplinary business profile. We present to you Rocío Mínguez ,
founder of the Racing Girls virtual community and former student of the albania phone number list Master in Digital Marketing and Social Networks at IM . In addition, she has obtained First Class Honours in our Web Technology and LOPD Course .
How does an Industrial Design Engineer become interested in Marketing?
A: My first job was as a marketing assistant. Here I discovered another way
to use design thinking and I became passionate about it.
Design thinking solves problems , increases the probability of
success and looks for opportunities in the development of products, services or any
strategy. It is as valid in marketing as it is in engineering.
Unfortunately, design in Spain is undervalued and marketing is
another medium with more opportunities to develop it.
How did a future Industrial Design Engineering student
decide to create a female biker community in 2007?
A: I come from a family of motorcycle enthusiasts, and my father was the one who
instilled this passion in me and with whom I learned both how to ride a motorcycle and
the skill of fixing them. That led me to become a handyman, which, along with my
passion for painting, led me to study Design Engineering.
In my spare time I spent time on motorcycle forums where I could
learn more from the experience of others. At that time, the number of
women on motorcycles was very low and the sector was not designed for us.
That's when I saw the need to create a community where I could share all the
knowledge, help and encourage other women.
Is it possible to combine your profession with the management and promotion of
Racing Girls?
A: Everything is possible, it's a matter of good organisation and creating a routine .
When I started, I had just started my university studies and
I had very little free time, but I dedicated some time to it every day. At
that time, smartphones did not exist and users' access to the Internet
was temporary and limited. The most frequented time was in the evening,
which made it easier to concentrate the time. Nowadays, with the
easy access we have to the Internet, it would require more time to
dedicate, as well as working on objectives, strategies and content to be
different and grow.
