A key aspect to increase loyalty

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Buena parte del éxito de una empresa radica en la efectividad de sus estrategias de fidelización. Esto se debe no solo a que, como lo mencionamos anteriormente, es más caro atraer que retener, sino también a que este factor tiene directa incidencia en el ROI.

And what is ROI?
ROI is the acronym for return on investment, this concept refers to the final ecuador whatsapp number data 5 million benefit that a company will obtain as a result of investing a certain amount of resources in a given project. In other words, it is an indicator that shows how much money has been obtained from a certain investment and is calculated with the following formula:



ROI = (profits - investment) ÷ investment = %
We have already clarified what ROI is, but how is it related to customer loyalty? When companies focus time and resources on increasing loyalty strategies, it is possible to increase the profitability of the business.

In fact, it is estimated that a 5% increase in customer retention can lead to a 25% (or more) increase in profits. If we add to this that 65% of a business comes from existing customers, the impact of loyalty on the success of a company is evident.