AI is even projected to be the driving force of omnichannel in the near future, expanding opportunities for contact and communication. In this regard, it is estimated that 47% of the main organizations in Latin America have already implemented artificial intelligence in operational efficiency and customer service processes.

The second trend that promises significant advances in service quality is Speech Analytics . This practice consists of analyzing calls to identify the intentions, mood, and needs of the customer.
This allows access to valuable information from unstructured data obtained by interacting with people. In this way, companies can obtain a deep understanding of the customer, essential for establishing a closer relationship.