Nowadays, it is even more likely to go through this bad time, due to the spread of false information on social networks . Digital platforms have given great power to users and customers. This allows them to claim or complain about the quality of a product or service easily. Something that can do a lot of damage to a company's reputation.
Anyone who reads a message criticizing a company immediately begins to doubt it. If they don't know the brand, the distrust and rejection will be greater. In these circumstances, it is necessary to have email campaigns for reputation crises that are effective directly.
TABLE OF CONTENTS
Hotspots that cause the reputation crisis
A.- Customer dissatisfaction
B.- Third party opinions
C.- Internal crisis
D.- Errors committed mongolia email list by the brand
E.- Mass media
F.- Communication problems
Email campaigns for reputation crises
1.- Create your strategy
2.- Take responsibility and apologize
3.- Communicate the problem to your team
4.- Informative newsletter to clarify the information
5.- Complement your emails
Hotspots that cause the reputation crisis
The first thing you need to determine before implementing an email strategy for a reputation crisis is the origin of the crisis. This way, you will know which is the ideal campaign to deal with the problem. Below you will discover which are the sources that discredit your brand:
A.- Customer dissatisfaction
AirEuropa's reputation crisis
As you already know, this is one of the factors that influence customer dissatisfaction. These are the most viral within the reputation crises of any company. Therefore, you have to pay close attention to the way you treat the consumer and offer them quality in your products and services.
Remember that these people who buy are going to become the best ambassadors for your brand. But this will only happen if you meet customer expectations. In addition, you must have the necessary resources to improve their satisfaction with actions such as offering a real-time response to their complaints and requests.
B.- Third party opinions
Among these influencing factors are the opinions of third parties. Remember that your brand is built in a participatory manner with the environment that surrounds it. What you should keep in mind is that they can be spontaneous or planned to cause harm, and the latter are the most serious.
When it comes to an attack, you run the risk of having your account hijacked and rumors spread. This is where “ trolls ” come in, who are responsible for provoking others through fake accounts that they use for negative comments on social networks and blogs.
