Marketing automation example - product launch from Baseline
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11. Gated content
Gated content is an effective lead-generation tactic. That’s because it attracts those who are most interested in your company. Offer something like an ebook or a webinar. Then ask customers to provide their name, email address, and other contact details.
Subscribers usually sign up via a website pop-up or landing bahrain telephone number data page. From there, share the content they signed up for automatically. You can then nurture leads by following up with more content tailored to their interests.
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Tips for using marketing automation platforms
Marketing automation platforms give you the tools to streamline your marketing efforts. Here are a few tips to help you get more out of your marketing automation software.
Set up a lead scoring model
Marketing automation software simplifies the lead scoring process. A lead scoring model assigns points to customers based on behavior (e.g. website interactions, purchase history). This lets you focus your marketing efforts on those who are most likely to convert.
Lead scoring can also be used to segment your email list based on the score of each contact.
Marketing automation example - lead scoring model in Brevo
Go multichannel
Email marketing is a common marketing automation example. But nowadays, it’s easy to automate campaigns across digital marketing channels. For example, you might automate social media posts, SMS messages, WhatsApp campaigns, and more.
Integrate with a CRM
Some of the most powerful marketing automation tools offer CRM integrations. Usually, this allows you to automate contact management and store interaction data.
This makes it easier to move leads through the purchase funnel. It also streamlines communication between your marketing and sales teams.
