There is no doubt that the croatia email address permanent monitoring of social networks is a tedious task due to the involvement and time it demands, but it is necessary , since companies need to know everything that is said about them in the digital environment. The impact that opinions posted on the Internet have on the reputation of companies cannot be overlooked , and even more so with the rapid viralization that the network allows, making a poorly managed negative comment lead to a reputation crisis , with effects not only on the image of the brand, but also on its sales. Given this possibility, it is important to be prepared, because sooner or later every company will have to face the difficult situation of managing negative comments on social networks.
To help you navigate the complicated world of social media, we've provided you with five key elements :
Always act . One of the main tendencies when faced with negative comments on social networks is not to respond, to ignore them as if they were going to disappear on their own. This stance is as big a mistake as deleting them with the intention that they are not seen by other users. Another great tendency is to try to take the debate to a private sphere, either by asking the user to send their complaint to our inbox or by taking the initiative to address them by message. However, the best option is to be transparent and do it publicly, showing a willingness to attend to all customers, whether their comments are good or bad. While this is true, the challenges involved cannot be overlooked. In this same sense, it is interesting to respond to the comment as quickly as possible. It is not about responding urgently and hastily, especially if the criticism has taken its toll on our spirit and the response is going to be thoughtless, but it is advisable not to delay too much. Time management also provides information about the brand and the importance it gives to its customers.
