Locally, it is estimated that there are around 80.9 million users of this popular messaging platform in Mexico, and this number is expected to reach 97.2 million by 2026.
In other words, more than 25% of the global population, and 91% of Mexican list of costa rica whatsapp phone numbers Internet users, use WhatsApp to communicate with friends, family and, of course, interact with their favorite brands.
This makes it one of the most influential communication tools of the time, being the ideal instant messaging channel to provide your clients with personalized and timely attention, generating closeness and intimacy between the brand and its audience.
WhatsApp API: Improving Customer Experience in Business
Personalization and proximity in communication are key factors for a company to position itself among its audience, actively accompanying them throughout the entire Customer Journey . Here it is essential to consider consumer preferences, for example, by using a messaging channel as popular as WhatsApp.
