Taking these objectives into account, a series of strategies will be established to achieve them, that is, actions that help to quantify them , both in the shopping center itself and on the different digital platforms that are managed.
4. Actions
Once the objectives to be achieved and the strategies to be followed in a marketing plan for shopping centres have been established, it is time to define what actions will lead us to achieve these quantifiable objectives .
To do this, it is essential to draw up a marketing action calendar , which will take into account the different campaigns that will be carried out in the shopping centre throughout the year. It will be necessary to specify what part of the budget will be allocated to each action : in this way, the shopping centre manager will have an estimate of the marketing expenditure that will be incurred during the year.
These actions may be related to important dates (Christmas, Carnival, Easter, etc.), world days (World Environment Day, Bicycle Day, Friendship Day, etc.) or may involve actions directly linked to social networks.
5. Budget
Most likely, the manager of a shopping center has list of croatia consumer email been assigned a budget by the shopping center owner and will be in charge of managing it according to the different campaigns, events and actions that will be carried out throughout the year.
Thanks to the actions section, we already have an approximation of the money that will be used for each campaign, so it will be easier to make an estimate of the different items that will be budgeted. For a shopping center, it is important to take into account the budget allocated to online and offline communication , as well as the management of its different digital platforms (social networks, apps or CRM, among others), a job that is normally outsourced to a communication and marketing agency.
As a final step, it is important to review the marketing plan throughout the year to know the expenses that are being incurred and if these fit with
