What is Marketing 4.0? Learn the concept and prepare for the changes

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We recently wrote an article on the blog about Economy 4.0 . Addressing the importance of companies preparing for the current changes, the text is part of a series of content dedicated to this new moment: the fourth era of development, both in the industry and in the market in general. Now, we will talk malaysia mobile database another aspect: the marketing aspect, which is also deeply affected by transformations. Therefore, it is essential that you know what Marketing 4.0 is , and that you know what is actually changing.

The guru remains firm and strong
The explanation comes directly from the “pope” of marketing: Philip Kotler. Yes, even at 86 years old, the marketing consultant, professor and author has established new standards of thought and execution. And the definition of what marketing 4.0 is comes just seven years after he conceptualized marketing 3.0 — which, according to Kotler, was the moment when marketing efforts were completely focused on human beings.

And, just like the previous “era,” this one was also defined through a publication: Marketing 4.0: From Traditional to Digital . Written by Kotler in partnership with Hermawan Kartajaya and Iwan Setiawan, the book provides an overview of everything that has happened in marketing over the last 50 years. The goal is to offer a practical guide for professionals to change their way of thinking.