There is evidence that the click rate or bounce to SERP rate or long vs. short clicks have an influence on rankings. for experiments as part of the further development of the ranking algorithm.
An overview of the current status on the topic of user signals as a ranking factor in the constantly updated article Are user signals & user behavior a ranking factor/ranking signal?
SEO task: Strategic search engine optimization
Strategic search engine optimization is about establishing azerbaijan cell phone number list the domain as a digital image of the company brand and developing an authority in one or more subject areas (see also The digital brand/authority: significance for SEO & online marketing and key figures ). Since Google introduced the Hummingbird algorithm and the Knowledge Graph , Google has tried to work based on the principles of semantics . More on this in the articles Semantic optimization at Google: From the entity to the brand and Semantic search: Google now pays attention to inner values .
Tasks in domain optimization include the following:
entity formation
ontology assignment (thematic classification)
construction of semantic thematic worlds
relevance optimization of the domain
entity formation
Entity creation is primarily about generating signals for Google that allow the company name or brand to be recognized as an entity and the domain as a digital image of an entity.
ontology assignment (thematic classification)
Ontology mapping is about classifying your own domain as an image of the entity contextually, e.g. in industries, subject areas, etc. This is achieved via off-page signals as well as the content on the website itself.
construction of semantic thematic worlds
The creation of semantic thematic worlds makes it easier for Google to classify domains and documents into specific thematic areas. In addition, the degree of holism of these thematic worlds increases the authority of a domain. The following activities help with the planning of semantic thematic worlds:
Keyword and topic research in preparation for content production
Determination of search intent per search term
topic research
Semantic Concept Analysis
Creation of keyword and topic mappings
Conception and implementation of internal linking