The subject areas in which I want to position myself through my content also have an influence on the types of content that should be used. Some topics or subject areas cannot be represented well in every type of content. If you want to deal with the topic of "interior design" in the content, visual content types are to be favored. goods sector, process graphics combined with text on the technical properties make sense as a type of content. For the topic of "sports cars", audiovisual content formats combined with text on the technical properties.
In general, one can say that the more emotionally charged a topic is, or the more emotional the purchase decision and the loyalty later on, the more useful audiovisual content types are.
influencing factor purpose/user intention
The purpose that content must fulfill in order cameroon cell phone number list to satisfy the user's intention also determines the choice of content types. As already mentioned, you can find out which user intention should be satisfied through user surveys or SERP analyses. Google is now very good at identifying the search intent for certain topics and keywords and delivering the appropriate content or content types. In the context of search engines, the user's intention is the same as the search intent. Therefore, the thorough analysis of the first search results is very interesting not only for SEOs but also for content marketers.
In the article SERP analyses for user-centered content conception I have already discussed the topic in detail.
Using so-called micro-intent, content types can be identified for each topic/keyword and classified into the customer journey. I won't go into that in more detail here, though.
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