That is why it is important to make the page title

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SEO task: ensure accessibility
The accessibility of a website or document is the basic requirement for indexing, as well as for satisfying user intent . Websites should therefore always be accessible and issue a 200 or, if necessary, 301 status code. Services such as Cloudflare guarantee 100% accessibility even during short server downtimes.

Implementation: Accessibility is ensured by IT.



SEO task: snippet optimization, page titles & descriptions
The snippet or meta information, page title and description are the spain cell phone number list teasers for our content in search engines. They create an expectation that the associated content should also fulfill. and description appealing.

SERp snippet
SERP snippet

each URL should have a page title
each URL should have a different/unique page title
the keyword that the URL primarily wants to rank for should be in the page title
The main keyword should be at the first position of the title
the title should not exceed 55 characters or 600 pixels wide
the meta description should not exceed 139 characters or a width of about 500 pixels
the page title and meta description should be optimized for the user (offer added value, encourage clicking)
Snippet optimization also includes certain types of markup based on structured data, e.g. for reviews, tables, product information such as prices.

Implementation: Meta information can be maintained in the common content management system of SEOs. IT and/or web design must be involved in the implementation of structured data. If there are bottlenecks, the SEO can mark up the structured data in the Search Console using the mark-up tool.



SEO task: Optimizing page speed or loading times
As mobile devices become increasingly important, Google confirmed a few years ago that loading speed is a ranking factor. But apparently not a particularly big one, as our own research has shown. Read more in the article Page Speed: How important are loading times as a ranking factor for SEO?

But how much effort should you put in if you want to make your website faster? First of all, you have to ask yourself who you want to put in the effort for. For the search engines or the ranking, or so that the user feels comfortable on the website?

I would recommend always optimizing the loading speed primarily for the user.

However, there are a few simple levers that have a big effect on the performance of a website. Before you start using CSS sprites or similarly complex page speed optimization measures, you should take care of the following things, which are often the biggest brakes: