Tips on how to improve the results of an Email Marketing campaign

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Email marketing and newsletter sending are types of media that are widely used today, but despite not being so new, they are still operated incorrectly, harming companies and customers. It is common for a large part of marketing emails to end up in the recipients' spam box, and one of the biggest mistakes made by senders is not paying due attention and care to the production of quality content (branded content) and not analyzing the situation to the point of identifying and solving problems as such.

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Check out some tips we’ve put together to help you greatly improve the quality and results of your campaigns!

Low opening rates
– Try segmenting your mailing list. If you have a lot of registered emails, it’s worth separating them into groups and sending specific and interesting emails to each one of them, depending on their interest.
– Always test the sending process before Switzerland telegram data launching the campaign. This way, you can identify any errors and correct them in time.
– Analyze the best day to send according to your audience. Tuesday is usually considered the best day, because on Monday people are recovering and organizing their week. But remember: this is not a rule; it all depends on your audience.

Low deliverability
– Always work with professional platforms dedicated to email marketing. This will make it easier to analyze the feedback from users who decide to abandon your list.
– Always update, organize and work on your list, organize it into specific groups, delete inactive emails, attach new emails to the list, etc. This will help you avoid a negative image in the eyes of the server. It is important to periodically check the reports on opening and receiving emails generated by the tool. Keep an eye on your reputation!

Low click rate
– Always try to optimize your message as much as possible. Simple and direct communication is always more effective. Do not use images and texts of different sizes. Pay attention to these details.
– Make sure the message matches your call to action (email subject line); both must make sense, be attractive and relevant.
– Make sure the message is adapted to all reading formats, such as for users who will read it on their cell phones.

These are just a few tips that deserve special attention when structuring your campaign. Qualé Digital has extensive experience and qualified professionals, in addition to working with the best tools for sending emails, obtaining satisfactory results for our clients.