Digital Marketing Trends in 2016

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It is no wonder that online content production continues to be the darling of Digital Marketing as a strategy to attract new customers and retain current ones. Just to illustrate what content marketing means: you can either create a magazine ad to sell your product, or you can create an entire magazine so that your customer can sell their product with you.

This logic of attracting relevant content instead of promoting ads is what we call Inbound Marketing, which tends to gain more space among new technologies, especially tablets and smartphones, in addition to gaining more followers among communication agencies, the result of which will be more creativity and success stories involving quality content.

Following the evolution of digital strategies, this year all components that participate in digital campaigns, from websites, e-commerce, and social networks, will integrate more efficiently in the name of content, which will become even more widespread with the help of analysis tools, such as SEO.

1) More Content In 2015, everyone knew that having a blog UK telegram data means generating more than 65% more sales opportunities per month than companies that don't have a blog. What few people know yet is that in 2016, visual content gains more relevance than keywords, that is, prioritizing the visual content of the website means being better positioned in Google's rankings.

2) More Personalization Publishing unique content for a diverse range of consumers is becoming a thing of the past. Just look at brands like Amazon, Spotify and Pandora to see that product suggestions based on individual consumer tastes is more than a trend, it’s a reality.

3) More Integration It's no wonder that the big players on the Internet will continue to fight for digital marketing dominance in 2016, since the many content platforms, such as websites, blogs and social networks, such as Facebook and Instagram, do not communicate very well with each other. This ends up making it difficult for marketing professionals to develop more integrated strategies that use a single search engine optimization (SEO) tool, for example.