The importance of media planning

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Finding the best way to reach your target audience and make the most of your available budget are actions that often cause doubts among companies, whether small, medium or large.
Although there is an interesting variety of channels to convey your message, those responsible for these brands do not always make the right choice and what would be an investment becomes a loss – something that you certainly have no interest in. The solution to this problem is good media planning!

One of the fundamental factors in creating a media plan is the target audience, since it is based on this that you will determine the channel in which your ads, whether online or offline, will be displayed.
Is your audience on social media? Your company needs to be there. Is your audience on the street and not attached to digital media? Your company needs to be there.

Understand that being there is different from chasing people Malaysia telegram data being unpleasant to them, using outdated interruption techniques. People no longer like being interrupted during an enjoyable activity by an advertisement for a product. Even if it is in their best interest, they tend to ignore it.

Another aspect to consider is language . For example, let's say my audience has a history of being a fan of making phone calls. Here I have an opportunity to create an ad focused on mobile devices. When a click occurs, instead of being directed to a social media page or website, I can schedule a call to the sales center. This strategy, if applied well, makes it clear that correctly targeting the ad is key to its success.
For all of this to happen effectively, it is necessary to intelligently segment your ad, because we live in a time of niches, and the old "shooting in all directions" is no longer as effective - but it still happens a lot, unfortunately.

In today's market, we see many companies wanting to find their place in the sun, but disregarding sustainable ways to get there – and stay there – because there's no point in achieving your goals one day and seeing everything fall apart the next. As we mentioned at the beginning of this article: the solution to this equation is good media planning!

Regardless of your advertising budget, the best thing to do is sit down with your internal team and develop a media plan. Of course, there may be failures, mistakes and doubts about the chances of success of this investment, which is normal. In this industry, everything works based on testing, but when you test and see that it didn't work, understand that it's time to start over, without insisting on the mistake, but without giving up! Your ego should not be allowed to take center stage when it comes to the brand's success.

If your company does not have a specific sector to carry out this task, or the high number of demands prevents it from being carried out, it is a good idea to use a qualified agency and present your objectives.

You need to understand the market, study the target audience you want to reach and, together, look for the best alternatives to achieve this. We are talking about your assets, something that probably took years to build and nothing is fairer than having qualified professionals who are willing to contribute to the success you desire. We are in this together!