As part of the Labelium Group, we benefit from innovative technological possibilities - we are now an official Google Comparison Shopping Service (CSS) partner. In this article, you will find out how this partnership works and what advantages our customers derive from it.
What is Google CSS anyway?
Having a product appear at the top of the search results pages and thus catch the eye of millions of potential buyers is a desirable goal for online retailers. But how do providers manage to achieve this coveted position?
In this case, the products are offered by price dubai cell phone number list comparison sites – or Comparison Shopping Services , or CSS for short. In an auction that is very similar to that of text ads, the different price comparison sites bid for the coveted positions. As an online retailer, it therefore makes sense to work with one or even several CSS partners. In addition to Google's in-house price comparison site "Google Shopping" (marked "from Google" in the screenshot), other comparison sites (for example "from guenstiger.de") have also appeared there since September 2017. Before this point, Google only displayed the ads from its own comparison site on the prominent auction sites. Other price comparison sites saw fair competition at risk and contacted the EU Commission, which accepted the complaint and imposed a hefty fine on Google for the lack of equal competition.
To avoid further penalties and increase competition within this coveted area, Google has launched its own Comparison Shopping Service program. Price comparison sites can go through a comprehensive certification and training process as part of the Google CSS program and, after participating, receive the status of an official Google CSS partner.
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