According to Vojtěch, the first and most important step in automation is to talk to the sales team and shift their mentality. According to him, sales teams must admit that " sales is actually a repetitive activity, and if it is repetitive, then sequences and reusable materials can be created in it." HubSpot allows salespeople to work on dozens of sales in parallel without having to click through individual orders every morning and vaguely remember what to do with individual contacts.
In addition to sales, marketing is also an important part of business. bahrain phone number data What does Vojtěch appreciate about HubSpot CRM from a marketing perspective? "I like that I can see all the data together there. I can see here how much I invested in campaigns. I can see what those campaigns generated for displaying an ad. I can see how many times someone clicked on it, how many times someone left me a contact, and how many of those were deals that we won," Vojtěch mentioned when showing one of the most significant advantages of HubSpot directly in the Autoarti CRM environment.
Vojtěch sees a lack of interaction between salespeople and marketers as a key problem, and emphasized that "HubSpot's philosophy is that whether you do sales or marketing, both departments should have access to the same system and see the same data."
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CRM migration of our client Exclusive Tours
The main part of the webinar focused on the real-life experience of a client with whom we just completed a HubSpot migration project. Our consultant René reviewed the migration process together with Exclusive Tours CEO Vladimír David.
Exclusive Tours is a company focused on designing tailor-made holidays and had been using Salesforce as their CRM for a long time. However, they were looking for a more flexible, user-friendly system and were particularly interested in the integration between the sales and marketing teams.
Vladimír mentioned that he received a recommendation for HubSpot and after learning more about the platform, he discovered several key advantages. He was interested in HubSpot's pricing policy and the ability to integrate the website into the CRM system.
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