Conclusion: Google Ads offers you a wide range of automated bidding strategies that are suitable for different campaigns and business goals. Therefore, when selecting the right strategy, check the respective conditions and the specific goals of your campaign in advance.
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Promote products when demand and request are high: Consider the seasonality of your products in your advertising strategy. We'll show you what you need to pay attention to.
Monitor demand & search queries
Google allows you to view user interest in certain topics or search terms over time. This allows you to determine the optimal time to invest budget in your campaigns. It also allows you to identify topics that are of interest to your customers - and perhaps include them in your online marketing strategy.
Current trends in search queries: Tick protection
Examples of seasonal topics in the summer months: sun protection, travel first aid kit and tick protection.
The search term ticks over time
The search term tick protection over time
Starting in spring, online interest in the topics of ticks and tick protection increases. Use the time of high search queries to place your tick protection products - for example, using the new Gallery Ads format in mobile searches!
Are you interested in a comprehensive analysis of relevant search terms and advertising periods for your products? Would you like an overview of the available advertising formats? Please contact us!
This is an article from the Klickkonzept Performance Update, our newsletter for the healthcare industry.
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