The data in your product feed

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Are your Google Shopping campaigns not profitable? Would you like to get even more out of your online shop? Get to know the Klickkonzept Product Feed Piper: In collaboration with Google Ads, it allows you to advertise your products based on margins and thus generate maximum sales - always based on your current daily prices.


If you already use Google Shopping campaigns, you bahrain cell phone number list will already be familiar with the product feed - a list of the products sold through your shop and their characteristics such as brand, description, size and information such as price and stock. This is uploaded to the Google Merchant Center and must be updated regularly so that your ads are displayed correctly. However, not all of the data that your shop system can provide is used for shopping campaigns: Values ​​that are important for the profitability of your shop, such as the return rate or the purchase price, are irrelevant for Google Ads.

Maximum profitability with the Product Feed Piper click concept
This is where the Klickkonzept Piper comes into play. Our in-house tool for optimizing shopping feeds can also handle this internal data and prepare your feed accordingly. To prepare margin-based shopping campaigns, it calculates the break-even ROAS (return on ad spend, where costs and revenue balance out) and groups products with similar margins into groups such as "high", "medium" and "low margin". Your product feed can be automatically retrieved by Piper several times a day and process updated data, for example if you have changed your prices. This way you can always be sure that your budgets are being used optimally.

Your optimized product feed is then transferred from the Piper click concept to the Google Merchant Center. This means that the margin product groups can also be used in Google Ads: Each group is managed in its own campaign and controlled according to the break-even ROAS - products with high margins receive more reach, while for low-margin products the high target ROAS limits the reach and prevents the campaign from becoming unprofitable due to high costs.