Marketing Automation Workflow: How It's Made

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arafatenzo245
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Joined: Thu Dec 05, 2024 8:41 am

Marketing Automation Workflow: How It's Made

Post by arafatenzo245 »

You need to create what we call a marketing automation workflow .

Simply put, a marketing automation workflow is a flowchart that describes what your marketing automation platform should do if a particular event or situation occurs .

To create this diagram, most marketing automation tools allow you to use drag-and-drop visual builders .

Just like in old flowcharts, workflows are assembled using three basic building blocks : conditions, filters, and actions .

Conditions – These refer to the “If X happens” part armenia phone number list of your marketing automation logic. A condition specifies the event you want to track within your workflow before an action is taken (Examples: If a contact signs up, If a customer abandons their cart, If the date is 14 days before the contact’s birthday , …).
Filters – Filters allow you to segment your audience before an action is taken. They are usually used after the condition element and before the action element (Examples: Top 100 subscribers, Only contacts who have a particular attribute, Only contacts who are part of another list ).
Actions – Actions are where you specify what you want to happen after a condition is met. An action can be sending a message (email, SMS, web notification), waiting a certain amount of time, or even tagging or scoring contacts .
Marketing automation workflow built with GetResponse
Marketing automation workflow example for new subscriber welcome email (built with GetResponse email marketing automation software )
The choice of conditions, actions and filters varies depending on the tool used. In the GetResponse example above, conditions are distinguished by the diamond shape, filters (see Wait 2 days) by the blue rectangle, actions by the gray rectangle.
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