What is an abandoned cart in ecommerce

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The concept of an abandoned cart (in English abandoned cart ) is very simple to explain. A user is browsing the catalog of your ecommerce site and after adding several products to their digital cart, they leave the site without completing the purchase.

Imagine going into a supermarket, loading your cart (the physical one) with goods and then abandoning it among the aisles of the shelves, disappearing elsewhere. This is a bit like what happens virtually on your e-commerce site. The substantial difference between physical and online retail is that for the latter it becomes easier to track down the "fugitive" and win him back - as we will see - with a recovery email.

Is it really that important to recover customers with these albania phone number list emails ? Definitely yes. According to a study conducted by Forrester, cart abandonment in e-commerce causes a loss of revenue worldwide that is around the staggering figure of 18 billion euros . A problem that no e-commerce, not even in Italy, can ignore!

Examples of abandoned carts
Cart abandonment can occur at different levels of the purchasing or checkout process :

at the beginning, immediately after selecting the desired products and placing them in the cart;
during the process of filling out the personal data forms necessary to finalize the purchase;