Ana Maria Cardona
May 16, 22 | 7 min read
pillar page
Reading time: 5 minutes
A pillar page is one that addresses a large number of aspects of a topic in a general way and links to content that goes into more depth on the topic.
This is not new, however it started to gain popularity in 2017 when HubSpot started publishing articles related to the topic; and the first change that this strategy proposed is that all the content revolves around the central topics and the derived themes, instead of focusing only on the keywords.
Now, if you want to know in depth what a pillar page consists of and know why it is the foundation of your content strategy , stay reading this content until the end!
What is a pillar page?
What is a pillar page for?
Pillar page and topic clusters
How to write on a pillar page?
That's all!
What is a pillar page?
A pillar page is a base page that generally list of tanzania consumer email presents part of the content of your site. As we said before, it is one that covers all aspects of a particular topic without being very specific or going into too much detail.
However, it does offer detailed information through links to various cluster contents, which do explain in depth the topics related to the main theme.
On the other hand, it is important to mention that since it attempts to cover a lot of information, the pillar page is longer than regular content, and can have between 3000 to 5000 words, and is also divided into subtopics.
Thus, the objective is to create a pillar page that answers a broad, complete and basic number of questions, leaving space for more details in the contents of linked clusters and thus awakening the reader's curiosity and interest in your market, product or service.
It doesn't mean that it's a pillar page for your entire blog , but rather that you build one for each of the main focus areas.
What is a pillar page for?
These pages serve to effectively organize web content and help search engines determine a topic and quickly classify it. It is important to note that this last point is very important, since Google does not favor those sites with a topic that is difficult to determine in ranking.
In addition to the above, the pillar page serves to offer your audience a more organized experience, because these pages function as a roadmap, so their function is to cover a topic broadly while converting visitors into potential customers.
In addition, its level of organization makes it easier for the audience to find what they are looking for quickly, which increases their participation and decreases the bounce rate.
Thus, a pillar page serves to:
Get more prospects organically , if your content also generates value and solves the needs of readers.
It shows that you are an expert on a topic and gradually gives you authority.
Increase your audience engagement , as users like to read organized and complete content.
It will improve the user experience .
How does a pillar page impact SEO?
Search engine algorithms change rapidly and while it can be difficult to keep up with optimization strategies to get your blog ranked on the first page of search results or SERP, complying with these changes is key.
So much so that organizing content into topics offers improvements in search results, as this indicates to the search engines that the content has extensive information on the topic, which facilitates high placement thanks to the organized links and quality of the content.
Search engines today not only read keywords, but also have the ability to recognize the connections that exist between the searches made by users and the topics discussed in articles; therefore, they currently seek to deliver to readers the most relevant content for their search intent.
In a nutshell, we can say that a pillar page helps you rank on Google, as the search engine will be able to better identify the topics covered on your site; and it will also prevent related topics on your page from competing for first place.
Are you looking to learn more about digital marketing? We have selected 3 articles that may interest you:
What is Digital Marketing or Online Marketing? Discover how to boost your brand with this strategy
SEO: The Complete Guide to Reach the Top of Google in 2022
What is Inbound Marketing? Learn about Attraction Marketing and apply it to attract and win customers
Pillar page and topic clusters
As we mentioned before, a pillar page is a page that has the necessary resources to explain a topic and has links that direct to shorter, high-value content to complement the information on the central topic —the one explained on the pillar page—. All of this formation is called topic clusters.
For example, let's say that your topic cluster topic , which you will explain on the pillar page, is balanced nutrition, then with links within the content you will link related articles such as
