Rock Content Editor
May 19, 22 | 7 min read
Why Social Media Isn't Enough in Digital Marketing
Reading time: 6 minutes
Social media has appeared in our lives and has managed to change everything, from the way we interact with others, to our consumer behavior, to our communication channels.
Without a doubt, these platforms are the ones that dictate —and will dictate in the future— the trends of the digital world and the basis of all marketing strategies.
Now, when it comes to social media content list of tajikistan consumer email brands tend to leverage one or two different formats —image and video—within their campaigns. This is completely acceptable, but a waste of potential.
Well, if we take into account that an account on Instagram, Facebook or TikTik can have more than one target audience, this means that there is also the possibility of taking advantage of more than one or two types, don't you think?
Therefore, in this post we will tell you which social media content you can use to your advantage, in which context it is preferable to choose it and, of course, how to measure your results through tools and metrics.
Are you ready? Happy reading!
Importance of a multi-format social media strategy
The importance of considering multi-format strategies on social media goes far beyond making an "attractive feed." The power of platforms like Facebook, Instagram or WhatsApp , among others, lies in the possibility of sharing materials to a potentially unlimited audience.
Brands have at their disposal an ideal tool to deliver value, share their messages and create a connection between themselves and their potential consumers.
Likewise, the relationship between a company, organization or individual with "following" on social networks is represented through engagement , which is only possible to achieve when entertaining, educating, informing or disseminating important information for followers.
In that sense, using different types of content for social media can:
increase website visitor traffic ;
improve user experience;
redirect the audience's attention to a point favorable to the brand;
increase lead attraction and customer conversion;
attract prospects for different stages of the funnel ;
realize business opportunities by keeping the ideal client close.
To achieve this, it takes much more than just having a profile created and uploading a couple of photos. To generate a profitable impact for a company, it is necessary to take advantage of the available formats and structure them within a solid Digital Marketing strategy .
Continue and discover the most popular ones of the moment!
9 types of social media content you can use
In order to create quality content, it is very important to recognize the types of content available that can be part of your initiatives.
Below, we will show you the most attractive and popular formats that exist so that you can get the most out of your posts.
1. Branded Content
Content is the foundation of almost any social network out there, as it is material that can take the necessary form to convey a message to the audience.
However, branded content is content that is originally created by you or your marketing team and is intended to show something related to the organization's identity and serve to increase engagement.
2. Infographics
Infographics have been a huge hit on social platforms like Instagram and Twitter for some time now, thanks to the visual elements they add and their ability to add value to the audience .
They are also excellent traffic generators thanks to their easily shareable content.
Added to this, interactive infographics can boost efficiency even further by allowing users to discover content through interactions with the material.
3. Testimonial videos
Nothing convinces a lead more than a testimonial or success story from a brand's client.
They are a perfect type of social media content to influence potential consumer decision making, help the brand stand out from its competitors, serve as social proof of satisfaction and get rid of objections.
Likewise, taking advantage of this format so that your clients can demonstrate how your product or service simplifies their lives and the way they use it will help you relate positive experiences and convey confidence .
