This is by far the most important feature that fonts need to have. If the emails a company sends are not legible, the message will not reach its destination and the marketing objectives will not be met.
TABLE OF CONTENTS
2.- Clarity for fonts that facilitate reading
3.- Psychology also plays its role
4.- That it is appropriate for the brand
The best fonts for email marketing campaigns
1.- Arial as fonts that facilitate reading
2.- Verdana
3.- Fonts that make list of macedonia consumer email Helvetica easier to read
4.- Georgia
5.- Tahoma
6.- Lucida, one of the fonts that makes reading easier
7.- Trebuchet
8.- Times New Roman
2.- Clarity for fonts that facilitate reading
Clarity for fonts that facilitate reading
Having clean and precise fonts is what will work best for a brand's email marketing strategy. No frills or letters that can't be understood. Font sizes work well for typefaces that are easy to read. Be careful not to use bold or very thick letters. Having a spacing of 1.15 between lines can make the difference.
3.- Psychology also plays its role
Certain types of fonts bring a sense of emotion to those who read them. Ensuring that the fonts you choose fit the overall mood you are trying to convey is key. It should also be in line with the purpose of the message. Appearing reliable and serious can be the difference between selling a product or service or not.
4.- That it is appropriate for the brand
Any font used should be easy to read, but should mainly be aligned with the company's objective, mission, and vision. If, for example, you have a technology company, using a rustic or formal font will not be the best option.
