73% of millennials prefer corporate communications via email.
As you can see, your contacts are waiting to receive relevant information from your company. There is no point in having a good database if you do not work on it and keep it alive. Now that you know the whys, let's move on to the how.
A perfect way to stay in the minds of your target audience is to send an email newsletter. A newsletter (done well) is useful for keeping the public informed, gaining traffic and directing users where you want them to go. In this post we are going to explain the steps to follow to create an almost perfect newsletter.
The 7 steps to design a newsletter list of cayman islands consumer email that works
1. Set a goal for your newsletter
Before you start writing a single word, be clear about the purpose of your newsletter and how it should fit into your marketing strategy. Keep in mind that your goal should be more than just “how many people opened it” – it should be more closely tied to your overall business goals. And of course, these goals should be clear and measurable – here are some examples to inspire you:
To introduce a new product.
Retain existing customers.
Attract new customers.
Highlight some aspect of your company.
Increase sales.
Better understand customer preferences.
2. Get inspired by examples of successful newsletters
Check out some examples from within and outside your sector. Subscribe to websites you consider relevant and open your inbox: what are the trends? Pay attention to the design, the texts, the calls to action or CTAs, the use of images, etc.
