Rock Content Editor
Aug 24, 22 | 7 min read
Reading time: 6 minutes
Regardless of the size of your business, managing an e-commerce business is no easy task. After all, there are numerous responsibilities to ensure that the results are satisfactory at the end of each month.
In addition, limited financial resources and a small team do not make day-to-day work easier.
That's why it's important to use the tools available on the market to make your routine easier and your work more productive. One of them is Shopify , one of the most famous e-commerce platforms worldwide.
This solution can directly impact the success of your online store.
Below, we'll show you what Shopify is and what its main features are, as well as present the pros and cons of the platform so you can make the decision that best fits your budget and business model .
What is Shopify?
How does this platform work and how does it fit into your store?
What are the advantages and disadvantages of Shopify?
Who is this platform recommended for?
Keep reading!
What is Shopify?
In the early 2000s, starting an e-commerce switzerland email list business was not a very common situation nor an easy task to accomplish.
The online world was not yet so established in our society and the available tools did not please those who tried to venture into creating a virtual store.
In 2004, Canadians Tobias Lütke, Daniel Weinand and Scott Lake were constantly trying to open their online store for the sale of snowboard equipment.
The result was never what was expected.
So, dissatisfied with what was offered in the e-commerce platform market, they decided to create their own business to meet this need.
After two years of preparation and planning, Shopify was finally launched in 2006 with the aim of making life easier for those looking to open an online business.
Shopify is an e-commerce platform that offers services ranging from the design and layout of the online store, inventory and sales, to the ease of integration with different payment methods.
Today there are already more than a million users using the solution and more than 100 billion dollars in sales have already been handled on the platform.
How does this platform work and how does it fit into your store?
All the tasks involved in running an e-commerce business are covered by Shopify.
In other words, all you need to do is subscribe to one of the company's annual plans to be entitled to a variety of options in all areas related to managing and executing the tasks of an online store.
No matter what product you plan to sell on your website, Shopify has a framework in place to host different types of stores. Simply select the interface that best suits your target audience and market and start optimizing your eCommerce results.
The first step is to decide which plan to choose, remembering that a 14-day free trial is available so you can get to know the tool better before making a bigger commitment.
The cheapest one costs around $26 per month and allows unlimited product sales, but Shopify charges a 2% transaction fee.
The other two options charge $266 per month, but offer more features and a cheaper transaction fee of 1% or 0.5%.
Then, you can choose from 100 templates designed exclusively for Shopify by some of the most reputable designers on the market.
Available even in the most basic plan, the different layouts allow your store to have more personality and transmit the values of your brand , for example.
Unlike other platforms where the formats are very similar, it is unlikely that you will find any other e-commerce similar to yours in this tool.
Presenting your customers with a unique concept from your brand is another way to boost your business.
After all, this is one of the most important steps to ensure that your online business achieves good sales results and attracts more consumers with its originality.
