This is because a prior commercial diagnosis was not carried out .
If companies did this, it would help their managers know where ghana whatsapp number data 5 million to focus all their efforts.
What is a business diagnosis?
A diagnostic model is a framework for identifying, analyzing and interpreting data in a given context to identify potential needs.
The key here is “business diagnosis.” Any diagnosis that only looks at people, people style and process and ignores BUSINESS PROCESSES, marketing and finance is not a business diagnosis.
Consultants often use the term “business/enterprise diagnostics” to refer to training needs analysis or other niche needs identification.
These may be analytical tools used in business, but they are hardly a way to identify business problems in the context of the company/organization's operations.
With a deeper understanding of the organization, it is possible to solve problems in a practical way and focused on what really matters, without wasting time on irrelevant little things.
At OPEN DIGITAL, we use a question, answer and feedback method to assess the five main areas that each business has:
Strategy
Finance
Marketing
Human resources
Operations
Even knowing what the business diagnosis is, you may still be wondering how this method will actually help you.
What is a commercial diagnosis and how to do it
Benefits of doing a business diagnosis
That is why we have decided to provide you with the main benefits and results that you will have as a manager by implementing this methodology in the day-to-day running of your business.
Basically, the diagnosis will help you:
Understand which areas are most important to your business – Not everyone realizes this, but every business has more important areas and depending on this importance, you should create action plans and strategies based on what is most crucial to you.
Compare your current performance – There are usually two very useful comparisons here, with your minimum recommended performance and your desired minimum. Ideally you should always be above both, but understanding each of these levels can tell you what you need to improve on and what you can expect from it.
Discover the level of maturity of your company : understand whether you are at a very basic level or whether you are already mature enough to pursue new goals. This understanding can be of great help in establishing business strategies and goals.
Understanding what needs to be done and where : Just knowing the overall performance of your company may not be enough, but with business diagnostics it is possible to know exactly where the errors are and what is failing in your company to reach a new level of management.
But one question that may arise when thinking about all these benefits is how to obtain an analysis as close as possible to the reality of your business.
What is analyzed in a commercial diagnosis
This will depend on the company, but in general, there are some elements that must be analyzed in any business because they are part of the 5 major management areas. I will separate which are the main areas and their subgroups (within those areas). We will have to analyze this in our business diagnosis worksheet:
Strategy
Short term
Medium term
Long term
Environmental analysis
Finance
Financial control
Financial Planning
Contribution margin and profitability
Financial indicators
Marketing
Marketing planning
Online Media
Offline Media
Customer Relations
Human resources
Recruitment and selection
Training and development
Retaining talent
Operations
Processes
Quality
Logistics
