Because a digital marketing audit can become the crush of your strategy . Your soulmate. That thing you couldn't live without.
And a good audit gives you all the keys to optimize your marketing strategy .
At Kiwop we want your business to succeed and also to hire our services, so we want to tell you all the key points about audits .
Keep reading if you want to know EVERYTHING!
What is a digital marketing audit?
And now, we are going to introduce you to that famous crush we were talking about, and the one that will undoubtedly complement your strategy… The audit!
A digital marketing audit is a comprehensive assessment of a business or brand to determine the current state of your strategies.
In general, the audit focuses on reviewing digital marketing efforts across different channels, such as the website, social media , digital advertising , email marketing , among others. And no, not with a huge amount of data that you could extract and read, but with quality conclusions and information that you can take advantage of for your brand.
The audit can be conducted by an internal team or by a digital marketing agency . In either case, the goal is to identify areas for improvement and opportunities to enhance digital marketing performance.
We could tell you about all the advantages of working on your digital marketing audits and strategies with an agency (flexibility, saving time and money, expert and professional team), but that's not what we're here for.
But we are here to ensure that you will never regret leaving your digital audits and strategies in our hands.
What a digital marketing audit analyzes
And you might be wondering… What is the exact data that an audit gives me? Well, in short, your entire digital ecosystem ! Or, at least, those channels you are working on.
Relax and don't rush, we'll tell you the main ones.
Website
First and foremost, your website. And if you tell us you don't have one, you can run and ask our web design and development team for information .
Because your website is your digital showcase. Okay, yes, we know this phrase is very outdated. We could say that your website is… Your everything! Your cover letter and services on the Internet .
The audit looks at aspects such as architecture, content, design, usability, loading speed, and search engine optimization (i.e. SEO , something we are also experts at, by the way).
Social networks
Ok, we've told you that your website is the most important thing, but without social media and a bit of good posturing your business will always be a bit dead. And in this blog about social media we give you all the keys to doing it right.
In fact, it is one of the best ways to reach your target audience, as long as you take into account the improvements we give you in the audits .
Social media audits review a company's performance in terms of reach, engagement and follower growth, as well as the quality and relevance of the content published.
Digital advertising
In a digital marketing audit, it is also essential to include the performance of advertising campaigns, including budget, audience segmentation, ad design, conversion rates and return on investment (ROI) .
In fact, we know that each platform and each SEM or Social Ads campaign is a world of its own, so it is VERY important that your audit takes into account the differences between the various advertising tools.
Email marketing
Email marketing is another part of your digital marketing strategy.
If you don't know what we're talking about, we force you to read this basic guide to email marketing , because we assure you that you are missing out on opportunities .
Audits analyze key email marketing data, such as frequency, content, hours and days of publication, and segmentation of the mailing list .
The 10 essential steps to create a digital marketing audit
Do you know how to perform a digital marketing audit? We'll tell you all about it, and without charging you anything.
You can choose to do it yourself or have it done by the best professionals in the sector (Spoiler: us).
Take note of all the steps!
1. Set goals and scope
First step, know what exact information you want to know. Because even if you don't understand what you want, we can always guess.
Therefore, think about the goals you want to achieve (we will help you achieve them, the objectives of the audit and the channels to be evaluated. This may include the website, social networks, online advertising, email marketing , among others.
2. Collect data
Gather all relevant information about the company and its digital marketing strategies. This includes web analytics data , social media reports, digital advertising reports, and more.
We know you're lazy, but we're not. That's why it's great to have a marketing team that does all this work for you, right?
3. Analyze the current situation
The first point to improve is to know where you are. Evaluate the current state of all your company's digital marketing strategies.
And when we say all, we mean all! Digital advertising, newsletters, social media, web, SEO… Make a list of all the actions with their objectives and the results you have obtained.
4. Analyze the competition
Studying your competition is always a great way to improve. Because you korea telegram data copy, sorry, we meant to say, you take ideas, and you implement them by adapting them to your brand.
This is called benchmarking , and it is another of the actions we can do for you.
5. Evaluate the audience
You probably have a well-defined Buyer Persona that helps you know who you are targeting. And if not, you may already be reading this blog on how to create a Buyer Persona . If not, let us tell you that you are a little lost. ☠
In the audit, evaluating your audience will help you identify the audience segments that your digital marketing strategy is targeting and perform an assessment of their needs, interests, and online behavior.
6. Analyze channels and tactics
As we were saying, an audit is a comprehensive overview of all your marketing techniques and strategies.
Therefore, you must evaluate the different digital marketing channels and tactics used by the company, including the website, social networks, online advertising, email marketing, among others.
7. Analyze the content
Content is one of the keys to any digital strategy, regardless of the channel. Because through words you always have the opportunity to win someone over. Just like we are doing with you.
For this reason, it is very important that you analyze all the content you work on and publish, to detect possible improvements (which, believe us, always exist) and optimize your communication .
8. Analyze the technical aspects
Never forget to check the company's technical infrastructure , including aspects such as website loading speed, security, and compatibility with different devices.
Yes, we know that reviewing technical aspects is usually the last thing you want to do on a quiet morning in your life. But that's what the Kiwop web development team is here for .
9. Evaluate the budget and ROI
ROI or Return on Investment is the calculation that allows you to see how profitable your investment in digital marketing is.
Evaluate the budget you allocate to your company's digital marketing and measure the ROI of the different tactics and channels used. This way, you'll know what you need to improve and optimize and which channels are the most profitable.
10. Present the results and the action plan
Finally, present the results of the audit and develop a detailed action plan to improve and optimize the digital marketing strategy.
Or, if you want to improve and optimize your strategy even further , contact us so we can conduct the audit.
