This integration enabled the company to deliver iran telephone number data personalized support to customers and speak their language, literally and figuratively. As a result, the fashion giant saw an increase in customer satisfaction by over 9 points and boosted agent efficiency by 31%.
Instagram DM API use case #3: Streamline customer service efforts
Reacting to customer feedback is a serious challenge when it’s all over the web. It takes a lot of time to spot a comment or a mention and reply to it with a personalized message. Often, by the time you get to it, the issue is no longer relevant and the customer is disappointed.
Instagram Direct Messaging API helps businesses accelerate customer service and “catch” a conversation on time regardless of the channel.
Sephora interacts a lot with its Instagram followers. They comment on its posts, mention it in their own posts, and frequently tag the brand in their Stories.
Sephora’s main challenge was keeping all customer interactions under control at such a high level of engagement. People would ask both pre- and post-purchase questions in public comments, on stories, and in posts. The customer support team struggled to keep up with requests coming from every corner of Instagram.
The Messenger API for Instagram enabled Sephora’s support team to manage all incoming requests from a centralized platform and resolve them faster. Now, the team can quickly spot and handle queries received via Instagram direct messaging, comments, and story mentions all on one platform.
for Instagram drives a lot of opportunities for businesses, allowing them to increase conversions and improve customer service while spending significantly less time managing customer communications.
So, what do you need to do to make the most of the Instagram API and streamline your customer communications strategy?
How Can You Access Instagram API?
In this section, we’ll answer the most common questions about Instagram DM API.
Can I use the Instagram API for free?
Instagram DM API is completely free of charge.
