SEO website promotion can be defined as a channel for attracting traffic to the site and a tool for influencing search robots in order to achieve leadership in search results.
The question arises as to why it is so important to be on the first lines fantuan phone number data search results. The answer is simple: Any company or association will be happy to draw attention to its brand, product, service, person…
Kiwonsan, a leading company in SEO positioning, explains how it works.
Table of Contents [ Hide ]
SEO Entities
Content
Links
RankBrain
SEO Components
How does SEO work?
Internal optimization
External optimization (backlinks)
SEO Entities
SEO entities are by far the most important concept to understand in modern SEO. Why? Consider in the article.
As revealed above, the three most important Google ranking factors are content , links , and RankBrain .
We know that Google defines an entity as “a thing or concept that is special, unique, well-defined, and distinguishable . ”
It is important to understand that here "things" do not only mean physical objects, but also concepts such as date, color, idea, etc.
Now let's look again at the three ranking factors mentioned above.
Content
Content, from an SEO perspective, is an amalgamation of related entities. So, in the statement “search engine optimization is dead,” there is the essence of “search engine optimization” and the essence is “dead” and there is a connection between them that connects them together.
Links
Links are relationships between entities that exist before we (or Google) consider them as such (interconnected).
Links declare the link and the direction of this link between pages on the Internet. These pages, in turn, are entities that contain other entities.
Furthermore, the anchor text entity through a relationship is connected to the topic (also entities) and this topic entity is also connected through a directed relationship (link) to the target page entity.
RankBrain
RankBrain is not a ranking factor in the traditional sense. Its task is not to act as a signal, but to determine how much weight should be assigned to each signal participating in the ranking.
Upon receiving the request, RankBrain determines which signals will be most meaningful to provide the best possible result.
