you can now choose a conversion setup

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Leads The old name for this goal is lead generation. The goal remains the same – to attract potential customers. You can choose a traditional lead generation ad format that includes instant forms, or that allows you to drive leads to your website or app and submit a form there. Directing instant forms of ad targeting in meta ads is better for attracting more leads, but you don't get the benefit of website traffic that can further attract visitors, and you'll also have to pay attention to the quality of the leads.


Choose to target potential customers whenever you want. Subscribe to our poland phone number material newsletter. Encourage sign-ups for webinars. Increase your eBook downloads. Create requests. Examples of advertising for potential clients. Examples of advertising for potential clients. The old "Sales" conversion goal is now "Sales", which also includes catalog sales. You can use this goal to drive sales of your product or service directly through advertising. Meta Ad Objectives. Select the Sales goal if you want to: Encourage product purchases. Announce a new series of promotions and offers. To learn how to get conversions, check out our advertising benchmarks.



An example of a sales advertising goal. Example of sales advertising. Application promotion. This ad objective has not changed to increase app installs or increase app engagement. Advertising targeting when promoting an application Meta ads. Select App Promotion if you want to quickly generate app installs. Encourage existing app users to interact with the app. Attract new regular users. An example of advertising targeting to promote an application. Examples of advertising to promote an application.