Match every creative element to summer

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And here we come to the real creativity, the graphic design. The images will be the masters of your campaigns: make sure they are in tune with the months of July and August. References to the sea, the cool, the long days and any other emotional accent attributable to holidays cannot be missing.

One of the best examples that landed in our inbox in recent months is that of purchase shareholder database Herschel, who did not opt ​​for the classic and overused images (sand, sun, umbrella, swimsuit), but sought new, complementary and evocative ones.


Email Marketing for Summer: The Graphic Design
From this point of view, video is not the best format for the summer, because it involves a more complex, expensive, less immediate fruition and requires an extra click for the recipient.

A good compromise is the animated GIF , a dynamic image format that is growing rapidly in the email channel, due to its strong impact on recipients. In general, dynamic content is a very effective weapon. In this post, we have taken stock of all the elements that can infuse dynamism into an email and increase its potential for engagement.