SWOT Analysis: Matrix and Factors to Examine

[JoynobAkter]

What is SWOT Matrix?
The SWOT matrix is ​​the graphic representation on which to focus the main salient points related to our project. It is made up of four squares:

Internal factors (strengths, weaknesses) at the top
below the external factors (opportunities, threats)
on the left are the positive elements (strengths and opportunities)
on the right the inevitable obstacles , internal and external (weak points and threats)
Keep in mind that there are absolutely no weaknesses and threats that how does cash app work? cannot be transformed into salient features and opportunities respectively. Take your company's strengths to understand how you can connect them to opportunities, to make them concretely spendable on the market.


Internal and External Factors in SWOT Matrix - Source: Wikimedia
Practical advice: If you don't know where to start to identify the factors to include in your SWOT matrix, start with the 4 Marketing levers.

Product, Price, Distribution and Promotion will help you identify the true value you generate for your ideal customers . Consider both your product and services, as well as those of your main competitors. And now let's look in detail at the main factors of the SWOT Analysis.