Expand the range of partners you can collaborate with

[JoynobAkter]

Sometimes, customers choose between product categories that have no direct connection (at first glance) . For example, Sephora cosmetics, Pandora jewelry, Victoria's Secret lingerie, and a Netflix subscription are not interchangeable in practical terms, but they all make great gifts for a woman on special occasions.

Audience Overlap: How to Get Insights into Potential Partners

Such overlaps in interests can point you to potential partners to collaborate or comarket with . This overlap doesn’t necessarily mean a large-scale co-branding project ; it could involve choosing prizes for a social contest. In the benefit of using our student database addition to promoting your products, you might want to wow your audience with additional offers, like tickets to a music festival or dinner at a restaurant they might like.

Review your Media Partners
Imagine you’re considering working with new media platforms: you’re particularly interested in two websites, both with good reputations (and target audiences). Should you consider both? Should you look for more? Depending on how bold your brand strategy is, you might find an unconventional solution based on your audience analysis.

Let’s say you’ve worked with industry magazines before. Readers of these magazines fit your target audience, which doesn’t necessarily mean it’s a good idea to show them your ads if your goal is reach-based, for example.

As an alternative option, check out the possibilities offered by media that are usually excluded from your list . Make a list with a couple of media that claim to have the same target audience in their press kits, but have little overlap and see what happens.