Low-budget Google Ads strategies and campaigns

[JoynobAkter]

What do I mean by this?

I realize that we can do a lot of things like remarketing campaigns on various levels, dynamic and non-dynamic display campaigns, more or less open search campaigns, etc. But now you have to leave only the fundamental campaigns and be ready to change direction even during the process to adjust the shot.
Now I want to show you some better setups you can use to make the most of purchase shareholder database limited budgets . But first, a few clarifications on the types of campaigns in Google Ads.

Search & Display Campaigns
The main division in Google Ads is between campaigns oriented towards search ( Search ) in Google or those related to Display banners to be shown on websites, apps and YouTube.

A key tip is to avoid running a single Search+Display campaign: it is more effective to work with separate campaigns and different setups.


Google Ads Search + Display campaigns
As you can see in the screenshot, Google automatically applies the two networks and if you are not careful your campaign becomes Search+Display! So be careful and focus on a single Search or Display network. But before getting to some setup examples, I would like to clarify some ways of using the campaigns especially Search.