For example, you could send a general product catalog only to customers who have purchased your product more than twice. Narrowing down the recipients of your direct mail is not only effective, but it also leads to cost reduction. The key to narrowing down the target of direct mail is to utilize customer information. Freshness of customer information is vital, so you should manage it so that the latest information is always available for reference. CRM systems, which are often used for customer management and e-mail newsletter distribution, have the ability to compile customer information into a database and manage it centrally.
The functions of a CRM system can also be extremely usa telegram database useful in increasing open rates by sending targeted direct mail. 2. Choose the right timing It is also important to time the sending of direct mail to increase the open rate. A common use of direct mail is to send coupons as gifts before customers' birthdays. In addition, sending direct mail is said to be effective before bonuses, as consumers are more motivated to spend.
January, April, and September often coincide with the start of a new life, and are said to be times when sales are likely to increase in the mail order industry. If you want to pay more attention to the timing of each customer, you could consider introducing new products to dormant customers who have not made a purchase since their last purchase. You could also inform people who have purchased a specific product about a sale on consumables related to that product.
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