Find out why it is essential for your company to use a Digital Marketing strategy

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Digital marketing, in its broadest and most complete definition, “is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Digital marketing identifies unfulfilled needs and desires.

It defines, measures and quantifies the size of the identified market and the profit potential.” This is what the great Philip Kotler says in his Marketing Management.

So, based on this assumption, we can say that marketing is a complete sales tool, which guides the consumer throughout their purchasing journey, so that the seller has the least amount of work in this regard, being prepared so that each consumer has a unique purchasing experience.

Digital marketing involves the entire process of your forex data product or service, from production to after-sales.

What is digital marketing?
Digital marketing is marketing “adapted” to the digital world. In other words, it has the same objective, but uses the internet as its platform.

Unlike traditional marketing, in digital marketing there is interaction between the consumer and the company, an interaction that becomes necessary for the concept itself to be put into practice.

As a concept, we can say that it is the promotion of solutions through digital media, and this promotion takes the form of direct and personalized communication with the public.

This direct and personalized communication is both the advantage and the greatest challenge for new generation professionals. This is because, given the large number of interactions between consumers and companies, capturing the attention of these consumers in this vast universe called the Internet is not an easy task.

We must take into account the combination of two key factors at this time: the volatility of digital consumer attention and the high amount of content available on the internet. Therefore, capturing this consumer's attention becomes a Herculean task.

That is why good prior planning of all your actions is so necessary.

What are the advantages of digital marketing?
Scope
And one really cool thing is that this interaction can be done with anyone on the planet. In other words, the reach through the internet is global, and the investment for this to happen is very low. (Especially when compared to global coverage through traditional marketing!)

Measurement
Furthermore, there is also the fact that any movement made by internet users leaves data. And this data, in the hands and with the right tools, turns into metrics and, consequently, into reports that can help – a lot! – the marketing strategy that your company is using.

With the data in hand, you can measure the return you are getting from your campaign. For example, you can measure how many people viewed a post on your blog, how they interacted, what they thought, etc. And this is for each visit!

Strategically, this is the great advantage of digital marketing over traditional marketing. A campaign broadcast on TV does not have the same possibility of measurement as one broadcast on the internet. And, with this data, your planning can adapt while the campaign is still being broadcast.