I’m writing this blog post from home because, just like thousands of other people, I’m on lockdown. (Since I have this opportunity, could anyone recommend a good cheesecake recipe?)
Given the situation, it’s understandable that many of us fall into despair, assuming the business is dead, and you have to lay low until this global-scale mess is over.
But is it the case here?
Let’s see. We’ve Ukraine Mobile Phone Numbers Database carefully analyzed the matter, reached out to our experts (also housebound), pulled the stats from a variety of sources, and we are finally ready to present our vision of how COVID-19 is influencing the affiliate market and what you need to do about your campaigns.
Meet the ultimate survivors
First things first, we have to define how the various verticals took the hit. To make it easier, here’s a handy table, featuring verticals and their current status and problems/challenges.
Vertical Status
Dating We see a slight downward trend
Although people continue to communicate, the one-night-stand sort of CPA offers is falling into the abyss simply because you can’t really meet anyone in person (unless you like living dangerously).
*Note that we are expecting increased demand for dating and webcam offers as the longer lockdown lasts, the more people will need to communicate.
Gaming Growing by leaps and bounds
People are at home, and since not everyone is into books, series tend to end, lots of users turn to games. Especially all these games with live chats. 3 Steps to Finding a Superb Gaming Offer
Streaming Launch a campaign RIGHT NOW
Has streaming ever felt better? No time to explain, launch your campaign NOW. Like N O W.
Read more: How to Tame the Streaming & Video-on-Demand Verticals?
eCommerce eCommerce is not doing well
Call centers are down; postal delivery is not working in multiple countries.
*Although offers like sanitizers could still work like fire in GEOs where delivery is still available (sorry, not so many countries are left).
Finance/Forex/Crypto SMOKING HOT ALERT
Finance is going wild. People who have completely nothing to do enjoy making money at home. The financial market is super volatile now, which is perfect for people trading oil, precious metals, crypto, and, certainly, currencies.
*Just be careful- avoid CPA offers that require call centers for lead approvals.
Check out our FREE PDF on how to run financial offers.
Betting Oh, maaaan…
As for now, betting is pretty much dead as no sporting events are happening, and all the top football games are canceled until further notice.
*With a BIG exception of cybersports
iGaming FIRE ALERT
iGaming are having the time of their life. In other words, such campaigns are something to run right now. It’s an opportunity you can’t miss.
Utilities Yes, another ultimate survivor
VPNs, antiviruses (what an irony!), performance boosters – are all very hot right now. People are living with their mobiles and PCs at these hard times.
Sweepstakes Stable as rock
The sweepstakes are the Alpha and Omega of affiliate marketing. They are still running. Not growing, not dropping. Stable.
Travel RIP
Where to start? Ah, yes, nowhere. Forget about travel vertical for now.
Nutra Not so well
Theoretically, all those immunity boosters and similar offers could convert like fire, but… (There’s always this BUT) postal services are not delivering goods from certain locations + call centers are down. More about Nutra.
App installs Go for it!
Yoga apps? Streaming? All these offers score a definite A now.
GEOs aka Where to find HOT profits
Here’s the information, we managed to collect from our stats and advertisers we are working with:
?? EUROPE: online offers, anything requiring postal delivery is a risk, except local food delivery services. Streaming, gaming, and iGaming are super hot.
? ASIA & PACIFIC: again, online stuff, and only online stuff.
? AFRICA: the situation with COVID-19 is not as critical as in Europe; therefore, you still have an opportunity for a wider range of offers.
? MIDDLE EAST: although the situation with delivery is slightly easier, opt for forex, streaming, and app installs.
? NORTH & SOUTH AMERICAS: try food delivery, supermarket gift cards (sweepstakes), and of course, online-only offers.
Traffic Volumes
As per our analytics team, traffic volumes are at their highest now. It’s understandable because people are locked at home and their main entertainment is the internet.
The number of impressions has grown +34% over the past week, while desktop traffic has gained an additional 10%. Read more about desktop & Mobile traffic.
How to adjust your creatives?
Whilst we cannot provide you with a universal formula for each and every vertical, we have compiled a list of recommendations on how to make your creatives more relevant to your users.
Key Points here:
People are locked at home, and very much likely, they are bored. So our primary focus is entertainment. Your ads should look amusing and fun to read.
You should change your approach. It’s spring, so usually, many affiliates by now would be running summer and vacation-related ads. Well, at this point, fun summer ads are likely to annoy. So, doing marketing as nothing is going on is a No-No.
Focus on in-home activities. In other words, talk about things you can do at home.
Should you be talking about Coronavirus in your ads? Although many affiliates use this approach (read about shocking content here), be careful as some users try to distance from negative thoughts.
Here are the examples of Coronavirus-related creatives (found in Affbank):
coronavirus worries
walmart gidt card
truth about pandemic
face mask
What offers rock?
Our friends at Zeydoo were generous to share the best-performing offers with us. And well, we are sharing them with you
CPA Offer ID Geo Vertical Device Payout
Amazon Prime (CC Submit) 312 ?? UK Online cinema [WEB+MOB] $10.53
Fuuze Prelander (CC Submit) 141 ??
FR Online cinema [WEB+MOB] $31.21
Movies – PLAYER Prelander (CC Submit) 47 ??
US Online cinema [WEB+MOB] $15.20
EBOOKS Subscription (CC Submit) 135 ??
FR Content on Demand [WEB+MOB] $35.20
Fitness (CC Submit) 131 ??
BE Content on Demand [WEB+MOB] $35.20
Music Subscription (CC Submit) 137 ??
ES Content on Demand [WEB+MOB] $30.40
Yoga Girl 376 ??
KW Pin Submit MOB ( 3G / LTE) $2.40
VPN Wolf (CPI) 384 ??
US Utilities MOB (iOS) $0.81
C6 Bank 196 ??
BR Finance MOB (Android) $4.0
BancoNext 160 ??
BR Finance MOB (Android) $4.80
Wells Fargo Gift Card Prelander (SOI) 343 ??
US Sweepstakes [WEB+MOB] $1.350
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