Having a good idea is relatively simple when compared to all mint phone number data steps required to open your website creation company and, what's more, with everything you need to follow to be successful.
However, it is not an impossible task, as there are several companies in this area with great and positive results. It is just demanding.
As such, we have put together 6 tips that successful companies apply and that can lead to the success of your website creation business:
1. Have a diverse team
In any type of company, professionals from different areas are needed to form a team.
In the specific case of a website creation agency, it is important to have a team of professionals with the technical functions of Web Designer, Web Developers , Content Managers, Copywriters, UX and UI Specialists, Project Managers, Digital Analysts, among others.
On the other hand, it is essential to have a team of Account Managers, responsible for making direct contact with customers, interpreting their needs, helping to build a value proposition and supporting the entire process.
2. Invest in ongoing training
As this is an area of technology that is constantly evolving, it is essential to invest in professionals trained at a technical level.
In addition, you must continue to invest in your training, on a constant basis, in order to consolidate and update some knowledge, as well as acquire new knowledge.
Training should be adapted to the role of each professional and may be related to some of the following topics: UX and UI, web design, Javascript, Python, HTML, Copywriting for the web, SEO, e-commerce, how to manage a website, and others.
Additionally, in some roles it may be important to have commercial and sales training.
3. Don't forget about SEO
There are countless cases of this type of agency that sells the website building service itself, without ensuring all the technical aspects, which, in most cases, means that clients end up not being aware of the real impact or undervaluing it. We are talking about SEO - Search Engine Optimization.
There is little point in having a visually stunning website and a good customer experience if customers are unable to access it organically and naturally.
As such, when designing the website development plan for your clients, you should ask about their needs, including SEO.
In practical terms, some of the important features in terms of SEO include providing a field on each landing page for the page title and description, the possibility of defining different headings (H1, H2, H3), a field for the alt and title of images, and other features.
4. Use quality images and videos
The type of content that most attracts visitors’ attention on a website is image and video format. Therefore, focus on writing less text and using more images and videos (with weight and measure, of course).
Both must be of high quality and their size must be adapted, once again, to different devices. However, this quality usually translates into greater weight. To combat this, you should use compression tools that do not interfere with the expected quality.
5. Ensure a good user experience
Those who use online platforms demand a good experience when it comes to navigation. To achieve this, there are some rules for creating a website. It is essential to ensure a good information architecture, by organizing all content in a strategic, simple and minimalist way, based on your natural behavior as a user (customer journey).
Since the majority of the population uses their mobile phones to browse, a mobile-first experience must be ensured, by adapting all content to different devices, but prioritizing the experience on mobile devices.
